- brand, honest branding, men's grooming, standards
- Jamie
What we will not do: how GUYSTUFF is run
These are the standards GUYSTUFF is run by. Six things we will not do, written down so you can hold us to them.
1. We will not claim it fixes anything
It is shower gel. It cleans you. We will not tell you it treats, cures or repairs anything.
2. We will not scare you
No invented threats about what is in your shower. No fear used to sell a bottle.
3. We will not hide the formula
The full ingredient list is public. See what is in it, tier by tier.
4. We will not launch without a safety assessment
Nothing goes on sale before it has been safety assessed under UK cosmetic regulation.
5. We will not pad your routine
Wash, rinse, dry. Two pumps a shower. You do not need twelve steps.
6. We will not pretend to be big
One person. No investors. Made in the UK. Read who is behind it.
What you will find on the bottle
No wolves, no mountains, nothing that roars. A matte black bottle, a matte black pump, the name of the scent and the ingredients.
FAQ
Why publish this?
Because it keeps us honest. If we break one, say so.
Where can I read the ingredients?
On the back of the bottle and in this guide.
It is just good shower gel. Have a look.